"we only had one shot"
Event planning can be tricky at best, disastrous at worst. From complex venue logistics to creating a memorable design, to registration glitches, event planners need partners who take the stress away, not add to it. See how one association turned lemons into lemonade with a wildly successful anniversary event.
event planning case study: HRCI® achieves 60% higher attendance at 40th anniversary event
It was one of the biggest challenges in Shawna Haggerty’s event-planning career.
That’s partly because of its importance – her organization’s 40th Anniversary – and partly because the venue was the National Portrait Gallery in Washington, D.C., where restrictions were especially rigorous.
Challenges:
- Create a fantastic event with complex logistics
- Install and de-install in a venue with rigorous restrictions
- Work within a tight timeline - less than 90 days
- Get it right with high stakes - only one chance
solution:
- Work with a trusted partner
- Collaborate with one experienced marketing team to handle creative, production, and installation
- Include creative, whimsical ideas to make the event memorable
results:
- Attendance 60% higher than expected
- Highly rated event with excellent feedback from attendees
- Installation and load-out ran on time
- Easy and quick de-install; warehousing and delivery of post-event supplies