Inbound marketing 2.0
This webinar is the sequel to our highly-popular Inbound Marketing 101 session! Gain deep insights and advice on how to take your inbound marketing efforts up a notch. We will explore next generation inbound strategies that will allow you attract, engage and delight your target audience with strategies in SEO, blogging and value added content offerings. Just recently presented at the Mid-Atlantic Marketing Summit - if you missed it, get the goods here! Fill out the form to the right to watch the webinar.
In this webinar, you will learn:
- A super-powerful framework for digital marketing
- How to generate more leads for your business by attracting the right visitors to your site and getting them to convert.
- The latest SEO tactics that will increase visits to your site.
- What metrics to track that indicate success of your overall business goals.
Date: On-demand | Place: Your desk, home or lounge-chair
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About the Presenter:
VP of Marketing and Strategic Services
Lynne Kingsley oversees the digital marketing client services team as well as the marketing strategy division for the company. A certified inbound marketing professional and HubSpot agency partner, Kingsley has been helping companies transform their marketing function into fully diverse and streamlined growth engines since 2003.
With agency and client-side work under her belt, Kingsley’s strategic experience spans both the B2B and B2C sectors. Prior to joining the Ironmark team, she was the Director of Marketing and Development at BlackRock Center for the Arts, where she grew online and foot traffic by 40% in two years.
Kingsley previously served as the Director of Communications and Marketing at the Association of Performing Arts Presenters, growing membership and sponsorship revenue by 32% in 12 months. She led business development for a digital promotions technology company, E-centives and a UK-based advertising agency Paver Downes Associates. Kingsley is an honors graduate of the S. I. Newhouse School of Public Communication at Syracuse University.