Instagram for business Webinar
Learn the business basics of Instagram with this webinar on-demand.
With 1 billion monthly active users and far higher engagement rates than Facebook and Twitter, Instagram is bursting with creative opportunities for companies of all sizes. Learn about the advantages of creating a business profile, how to view and understand analytics data so you can see what’s working for your business and promote posts directly from Instagram to reach more people.
In this webinar, you will learn:
- How to navigate Instagram, what makes an impactful profile and why marketers need to pay attention to it.
- What it takes to make engaging, clickable content on Instagram from videos, to photos to stories and more.
- Why engagement is the name of the game and how to ensure your content is actually seen in the news feed.
- How to track important metrics on Instagram, such as impressions, reach, content performance and more.
Date: On-demand | Place: Your desk, home or lounge-chair
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About the Presenter:
Lynne Kingsley
VP of Marketing and Strategic Services
Lynne Kingsley oversees the digital marketing client services team as well as the marketing strategy division for the company. A certified inbound marketing professional and HubSpot agency partner, Kingsley has been helping companies transform their marketing function into fully diverse and streamlined growth engines since 2003.
With agency and client-side work under her belt, Kingsley’s strategic experience spans both the B2B and B2C sectors. Prior to joining the Ironmark team, she was the Director of Marketing and Development at BlackRock Center for the Arts, where she grew online and foot traffic by 40% in two years.
Kingsley previously served as the Director of Communications and Marketing at the Association of Performing Arts Presenters, growing membership and sponsorship revenue by 32% in 12 months. She led business development for a digital promotions technology company, E-centives and a UK-based advertising agency Paver Downes Associates. Kingsley is an honors graduate of the S. I. Newhouse School of Public Communication at Syracuse University.